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Speaker Bio

Sandrine Desbarbieux-Lloyd is a senior Digital expert, with over 25 years international experience leading organisations in the implementation of strategic change as well as marketing and digital transformation. She was Formerly UK Group Director at Meta (Facebook) where she oversaw large UK or EMEA/global clients, driving growth in all social media apps, messaging, AI products, video products and new technologies such as AR, VR and the Metaverse.

Before her role at Meta, she was previously European Vice President of Digital at Samsung, where she was leading a multi-billion pound sales and marketing business across 34 countries, and where she created the centre of excellence for machine learning applications in Marketing. Previously, Sandrine also held a number of senior e-Commerce, Digital Marketing and general Marketing roles for large brands including Avis Budget, BT, Lacoste, AXA, BAA, E.ON and Bupa.


Challenges and Solutions in Leadership

Day 2 - 28 Feb, 2024

10:30 AM - 10:55 AM / GMT

Navigating Board-Level Leadership and AI Integration

Sandrine Desbarbieux-Lloyd will share insights on working with the Board, their unique responsibilities, securing approvals, and reporting to the Board. They will also discuss AI integration in businesses, offering practical advice and real-world case studies. Attendees will gain a deeper understanding of how to drive AI success in their organizations and wrap up the session with valuable leadership lessons learned throughout the speaker's career. Join us for a condensed yet insightful exploration of board-level leadership and AI integration.

  • How to influence to get the Board to approve budgets and resources
  • How to measure marketing ROI (Return On Investment)
  • How to get started with AI in Business
  • How to deliver ROI with AI



Day 2 - 28 Feb, 2024

1:05 PM - 1:45 PM / GMT

Shaping the Future: Women at the Forefront of Leadership and Innovation

Dr. Najat Benchiba-Savenius, Chief of Staff - TONOMUS.NEOM

Lisa Payne, Global Director UX Research - Condé Nast
Sandrine Desbarbieux-Lloyd, Formerly UK Group Director - Meta
Thea Peterson, Creative Director, UKI Innovation Labs - SAP